These Terms of Service ("Terms") govern your use of the Sulla mobile application ("App") operated by Merchant Protocol LLC ("we", "our", or "us"). By downloading, installing, or using the App, you agree to these Terms.
1. Description of Service
Sulla is an AI-powered phone assistant for businesses. The App provisions a dedicated business phone number, answers calls using AI voice technology, transcribes conversations, qualifies leads, and provides call management tools.
Sulla is not a replacement for a human receptionist. It is an AI assistant designed to handle routine business calls, capture caller information, and ensure no lead goes unanswered. You should not rely on Sulla as your sole means of communication for life-safety or time-critical matters.
2. Subscription Terms & Auto-Renewal
The App is offered on a subscription basis with the following plan tiers:
- Starter Plan: $49/month — 100 AI call minutes.
- Pro Plan: $99/month — 250 AI call minutes.
Auto-Renewal: Your subscription automatically renews at the end of each monthly billing period at the same price unless you cancel before the renewal date. Your payment method (Apple App Store or Google Play Store) will be charged the applicable subscription amount ($49 or $99/month) within 24 hours before the current period ends.
- Subscriptions are billed through the Apple App Store (iOS) or Google Play Store (Android). The respective platform handles all payment processing, billing, and receipts.
- To cancel on iOS: Go to Settings > Apple ID > Subscriptions > Sulla Mobile > Cancel Subscription. You must cancel at least 24 hours before the end of the current billing period to avoid being charged for the next period.
- To cancel on Android: Go to Google Play Store > Menu > Subscriptions > Sulla Mobile > Cancel Subscription.
- Cancellation takes effect at the end of the current billing period. You will not receive a refund for the current billing period, but you will retain access to the service until the period ends.
- To request a refund, contact Apple Support or Google Play Support directly through the respective app store. We do not process refunds directly as the platform manages all transactions.
- We reserve the right to change subscription pricing with reasonable notice. Price changes apply to the next billing cycle after notice is given. You will be notified of any price changes before they take effect, and you may cancel before the new price applies.
3. Phone Number Ownership
Phone numbers provisioned through the App are provided via our telephony partner. Important details about your phone number:
- Phone numbers are licensed for your use while your subscription is active. They are not owned by you and cannot be transferred or ported outside the service.
- If your subscription is cancelled, your phone number is retained for a 30-day grace period, after which it is released back to the carrier.
- Upon account deletion, your phone number is released immediately after the 30-day data retention period.
4. AI Disclaimer
Sulla is an AI assistant and is not a replacement for a human receptionist. While we strive for accuracy and reliability, the AI may occasionally:
- Misunderstand or misinterpret caller intent, questions, or accents.
- Provide inaccurate information if your business profile is incomplete or outdated.
- Fail to handle unusual, complex, or highly technical caller requests.
- Experience service interruptions due to telephony or AI provider outages.
You acknowledge and accept these limitations. Merchant Protocol LLC is not liable for missed information, lost leads, or business losses resulting from AI errors or service interruptions. We recommend reviewing call transcripts regularly and maintaining a fallback contact method for critical calls.
5. Call Recording Consent
The App records and transcribes phone calls to provide its core functionality. You are responsible for complying with all applicable call recording laws in your jurisdiction.
- Some states and countries require two-party consent (also called "all-party consent") for call recording. This means both you and the caller must consent to the recording.
- You should configure your AI greeting to include appropriate disclosure that calls may be recorded and transcribed.
- It is your responsibility to understand and comply with the recording consent laws in your state, province, or country.
- Merchant Protocol LLC is not responsible for your compliance or non-compliance with local recording consent laws.
6. Acceptable Use
You agree not to use the App to:
- Engage in any illegal, fraudulent, or deceptive activity.
- Make or facilitate robocalls, spam calls, or unsolicited telemarketing.
- Harass, threaten, or abuse callers or any other person.
- Violate the Telephone Consumer Protection Act (TCPA) or any applicable telecommunications regulations.
- Impersonate another person, entity, or government agency.
- Use automated dialing systems through or in conjunction with the App.
- Attempt to reverse-engineer, decompile, or tamper with the App or its AI systems.
7. Limitation of Liability
To the maximum extent permitted by law, Merchant Protocol LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the App, including but not limited to:
- Lost business, revenue, or profits.
- Missed calls or leads due to AI errors or service interruptions.
- Inaccurate AI transcriptions or lead information.
- Third-party service outages affecting telephony, AI, or cloud infrastructure.
Our total liability shall not exceed the amount you paid for the service in the 12 months preceding the claim. The App is provided "as is" and "as available" without warranties of any kind, whether express or implied.
8. Termination
- By us: We may terminate or suspend your account at any time for violation of these Terms, abuse of the service, or for any other reason with reasonable notice. Upon termination, your access to the App ceases immediately and your phone number may be released.
- By you: You may cancel your subscription at any time through your Apple ID settings. You may also request account deletion from within the app or by emailing us.
9. Changes to Terms
We may update these Terms from time to time. Continued use of the App after changes constitutes acceptance of the updated Terms. We will notify you of material changes via the App or email.
10. Apple & Google Platform Terms
You acknowledge and agree to the following regarding the platforms through which the App is distributed:
- These Terms are between you and Merchant Protocol LLC only, and not with Apple Inc. or Google LLC. Merchant Protocol LLC, not Apple or Google, is solely responsible for the App and its content.
- Apple and Google have no obligation to provide any maintenance or support services for the App. All support requests should be directed to support@merchantprotocol.com.
- In the event of any failure of the App to conform to any applicable warranty, you may notify Apple or Google for a refund of the purchase price (if any). To the maximum extent permitted by law, Apple and Google have no other warranty obligation with respect to the App.
- Merchant Protocol LLC, not Apple or Google, is responsible for addressing any claims relating to the App, including product liability claims, consumer protection claims, and intellectual property infringement claims.
- Apple and Google, and their subsidiaries, are third-party beneficiaries of these Terms. Upon your acceptance of these Terms, Apple and Google will have the right to enforce these Terms against you as third-party beneficiaries.
- You represent and warrant that (i) you are not located in a country subject to a U.S. Government embargo, and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
11. Governing Law
These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Any disputes arising under these Terms shall be resolved in the courts of Delaware.
12. Contact Us
If you have questions about these Terms, contact us at:
Merchant Protocol LLC
support@merchantprotocol.com