Features Pricing Support Get It on the App Store
iOS | App Store

Stop Missing
Calls. Start
Closing Jobs.

Sulla is an AI phone assistant that answers your business calls, qualifies leads, and sends you a summary — so you can stay on the job while every customer gets answered.

The world's easiest AI phone service to set up. Replace your IVR with an intelligent assistant in about 60 seconds.

Lead detail
Call history
Sulla AI Inbox — leads captured by your AI assistant

Your Phone Is Costing You Thousands

Customers Don't Leave Voicemails Anymore

When a customer calls and no one answers, they don't wait. They call the next contractor on Google. Studies show 85% of callers who can't reach you will never call back.

You Can't Answer When You're on a Job

You're under a sink, on a roof, or running a crew. Your phone rings and you can't pick up. By the time you call back, they've already booked someone else.

After Hours = Zero Coverage

Emergencies don't wait for business hours. A burst pipe at 9pm, a dead AC unit on a Saturday — if no one answers, that's a $2,000+ job walking out the door.

Spam Wastes Your Time

You finally check your missed calls and half of them are spam. So you stop answering unknown numbers — and start missing real customers too.

The average home service business misses 40-60% of incoming calls. At $500 per average job, that's $50,000+ per year in lost revenue.

How Mike Went From Missing 6 Calls a Day to Closing Every Lead

Mike runs a two-truck plumbing company in Austin. He was good at his job but terrible at answering his phone.

On an average day, Mike missed 6 calls while on jobs. His voicemail was full. Customers who couldn't reach him called the next plumber on Google.

He tried hiring a receptionist — $3,200/month for someone who still couldn't answer after 5pm. He tried a virtual receptionist service — $400/month, and callers complained it felt like a call center.

Then Mike set up Sulla in about a minute.

Now when a customer calls Mike's business number, Sulla picks up: "Thanks for calling Mike's Plumbing! I'm not a real person, but I can definitely help you. What do you need?"

Sulla asks what service they need, how urgent it is, and gets their name and address. Then Mike gets a push notification: "Jane Smith — kitchen faucet leaking, 42 Oak St, urgent. Wants same-day service."

Mike calls Jane back between jobs. She's impressed he got back to her so fast. He books the job.

47 calls answered by AI
31 qualified leads captured
12 new jobs booked
$8,400 in new revenue

Mike's phone doesn't ring during jobs anymore. His customers always get a professional answer. And he hasn't missed a lead in months.

"I was losing at least 3-4 jobs a week just from missed calls. Now I don't miss any. It's the best money I've ever spent on my business." — Mike R., Austin TX

"Customers love that it's upfront about being AI. They get helped fast and I get every lead."

— Sarah T., HVAC, Phoenix AZ

"Set it up in the parking lot before a job. Got my first AI-answered lead 20 minutes later."

— James D., Electrician, Dallas TX

"The after-hours calls alone paid for it in the first week. A burst pipe at 11pm turned into a $1,800 job."

— Carlos M., Plumber, Miami FL

"I was skeptical about AI answering my phone. Then I heard the recording — it sounded better than my last receptionist."

— Lisa W., General Contractor, Seattle WA

3 Steps to Never Missing a Call Again

1

Download & Set Up in 60 Seconds

Download Sulla from the App Store. Enter your phone number, pick a local business number, and your AI learns your business from your website. That's it.

2

Your AI Starts Answering Calls

Every call to your business number is answered by your AI assistant — 24/7. It greets callers by your business name, qualifies leads, handles emergencies, and filters out spam.

3

You Close More Jobs

Get a push notification for every real lead. Review the conversation, call back with one tap. Your customers are impressed. Your calendar is full. Your phone stays in your pocket.

Choose your business number
Lead detail with AI summary

Simple Pricing. Serious Results.

Every plan includes your own local business number, AI call handling, push notifications, and call transcripts.

Starter

$49 /month

Best for solo operators.

100 AI call minutes
Local business number
Push notifications
Call transcripts & summaries
Business hours routing
Subscribe on the App Store

Need More Minutes?

Credit Packs

Buy credit packs anytime. Minutes never expire.

50 minutes $9.99
100 minutes $17.99
250 minutes $39.99

Use them when you need them.

All plans billed through the App Store. Cancel anytime — no contracts.

Try It Risk-Free for 7 Days

We know switching your phone system sounds scary. What if customers don't like talking to an AI? What if it sounds robotic? What if it gets something wrong?

That's why we offer a full 7-day money-back guarantee. Set up Sulla, make a test call, and listen to how it handles real conversations. If you're not impressed — or if a single customer complains — we'll refund every penny. No questions asked.

We're confident because:

Honest AI — tells callers upfront it's not a person, so no one feels tricked
Average setup time is about 60 seconds
Your first lead notification arrives within hours, not days

Questions Contractors Ask Before Signing Up

Sulla tells callers right away: "I'm not a real person, but I'm here to help." We don't pretend to be human — and customers actually appreciate the honesty. They get a smart, helpful assistant that captures their info and gets them a callback fast. No one feels tricked, and your answering service just got a whole lot smarter.
Sulla only says what it knows. It pulls information from your website and your settings. It never makes up prices, never schedules appointments without your approval, and never promises something you can't deliver. If it doesn't know the answer, it says "Let me have the owner get back to you on that."
Absolutely. You set the greeting, the tone, and the instructions. Want it to always ask for an address? Done. Want it to never quote prices? Done. You can even do a test call and adjust until it sounds exactly right.
You keep it. Sulla gives you a new local business number that your AI answers. You can port your existing number later if you want, or just use the new one for advertising and keep your cell for personal calls.
Sulla is smart enough to identify most spam and robocalls. Those calls are filtered and don't count toward your minutes. You only get notified about real callers.
You can set Sulla to ring your phone first before the AI picks up. Set the number of rings — if you don't answer, the AI takes over seamlessly. You can also turn the AI off anytime from the app.
No contracts, ever. All plans are month-to-month through the App Store. Cancel anytime with one tap. Your phone number stays active for 30 days after cancellation in case you change your mind.
Sulla detects urgency keywords like "flooding," "gas leak," and "no heat." For emergencies, it can immediately forward the call to your cell phone and send you an urgent push notification — even at 2am.
If you can download an app and verify your phone number, you can set up Sulla. The entire process takes about 60 seconds. No technical knowledge required. No hardware. No IT person. Just your iPhone.
A virtual receptionist costs $300-500/month, works limited hours, and uses generic scripts. Sulla costs $49-99/month, works 24/7, and actually learns your specific business. It knows your services, your hours, and your service area. And it never calls in sick.

Ready to Never Miss a Call?

Download Sulla Mobile and start capturing every lead today. Plans start at $49/month. Set up in about 60 seconds.

Download on the App Store

All plans billed through the App Store. Cancel anytime — no contracts.